Customer Quotes
The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence.
"The real and effectual discipline which is exercised over a workman is that of his customers. It is the fear of losing their employment which restrains his frauds and corrects his negligence."— Adam Smith
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Meaning of this quote
Customers' ability to withdraw business is described as a discipline on poor workmanship.
Key takeaway:
Create clear feedback and meaningful accountability for service quality.
Origin of the quote
The Wealth of Nations (1776)
Who actually said this?
Omits the contrast “not that of his corporation, but” from Book I, chapter X.
Source:
The Wealth of Nations (1776)








